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Mainstream Blockchain Adoption - The Ripple Effect

So a lot of people have heard of Bitcoin, but there are many more people that have not.  If you live in the crypto currency space, like I do, you sometimes forget how far away from mainstream Bitcoin and other crypto currencies are. 

But, that may already be changing.  This from an article by Sean Williams shows just how far blockchain technology has come in the past few years.

"Just over a week ago, financial giants American Just over a week Express (NYSE:AXP) and Banco Santander (NYSE:SAN) announced a cross-border partnership that entails utilizing the blockchain network developed by Ripple. Behind bitcoin ($137.4 billion), Ethereum ($35.2 billion), and bitcoin cash ($20.3 billion), Ripple has the fourth-largest market cap ($9.1 billion) of any virtual currency.

As reported by CNBC, payments made by American Express' business customers on its FX International Payments platform will be routed through Ripple's blockchain network and allow for instant, cross-border non-card payments to U.K. Santander bank accounts. What once took days to complete and settle will now occur instantly thanks to Ripple's blockchain technology. "This blockchain solution opens up a new channel between the U.S. and the U.K. and presents significant opportunity for payments globally," said Jose Luis Calderon, the head of global transaction banking at Banco Santander."

The price of Ripple (XRP) has certainly been on the rise lately.  I personally have always thought Ripple was a good long term play because they were very focused on their intended space - large financial corporate customers.  But, I've never been a Ripple fan from an investment perspective because the coin just never moves.  We'll it certainly has been on the move lately, going from a fraction of a cent per coin in March of this year to a current price of about 25 cents per coin now.  That's nothing compared to BTC's $8000+ per coin, but being up over 2500% in a year is a pretty good return to say the least.

Is it still a good investment, probably.  Like I said, they have a very good business model and if you look at their market cap of $9.1 billion as it compares to ETH's $35.2 billion and BTC's $137.4 billion, it appears to have a long way to possibly grow.  But, with so much Ripple in circulation, even if the market cap grows to match ETH's cap, the coin will still only be worth $1 or so.  For me there are other Alts, such as IOTA and/or NEO, that have a lot more growth potential.  But, they also come with more risk than Ripple.

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